Ian Morrison

Ian Morrison, PhD, is an internationally known author, consultant, and speaker specializing in long-term forecasting and planning with particular emphasis on health care and the changing business environment. He combines research and consulting skills with an incisive Scottish wit to help public and private organizations plan their longer-term future. Ian has written, lectured, and consulted on a wide variety of forecasting, strategy and health care topics for government, industry, and a variety of nonprofit organizations in North America, Europe and Asia. Ian has worked with more than 100 Fortune 500 companies in health care, manufacturing, information technology and financial services. He is the author of Healthcare in the New Millennium: Vision, Values and Leadership (Jossey-Bass, November, 1999). His previous book, The Second Curve - Managing the Velocity of Change (Ballantine, May 1996) was a New York Times Business Bestseller and Business Week Bestseller. Ian has co-authored several books and chapters including, Future Tense: The Business Realities of the Next Ten Years (William Morrow, 1994) and Looking Ahead at American Health Care (McGraw-Hill, 1988). He is a Senior Fellow at the Institute for the Future (IFTF) and its former president (from 1990 to 1996), responsible for leading IFTF's growth and success over that period. Ian is a founding partner of Strategic Health Perspectives, an ongoing forecasting service for clients in the health care industry, along with joint venture partners from Harris Interactive and the Harvard University, School of Public Health, Department of Health Policy and Management.

Articles

H&HN Daily Columns by Ian Morrison:

• Massively Coordinated Care
  By Ian Morrison - May 01, 2012
  Patients with multiple chronic conditions are at the core of the health care cost problem. Much has been written about chronic care management, but the transformation of care must extend beyond medical care to social services and community development, harnessing big data.
  
  
• Understanding the Velocity of Change in Health Care
  By Ian Morrison - March 06, 2012
  The key drivers in health care have different rates of changes — 3 to 10 years for elements of reform, 30-plus years for "cultural transformation," immediate in terms of budget cuts.
  
  
• Reinventing Rural Health Care
  By Ian Morrison - January 03, 2012
  Rural hospitals are confronting many daunting challenges in the changing health care landscape.
  
  
• The Spot Market
  By Ian Morrison - November 01, 2011
  As health care costs continue to soar, payers are breathing new life into the concept of tiered networks.
  
• The Primary Care Problem
  By Ian Morrison - September 06, 2011
  No matter how the wranglings over health reform ultimately play out, one thing is certain: the health care system of the future must place a greater emphasis on primary care.